Building Blocks

By Jason Wong

Quick 5 minute reads every Friday in your inbox to wrap up what's going on this week in the DTC space, growth strategies, and my memo as a founder building a beauty brand.

Quick 5 minute reads every Friday in your inbox to wrap up what's going on this week in the DTC space, growth strategies, and my memo as a founder building a beauty brand.

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#21・

How to win on Tiktok Organic

Hey peeps! I haven't written in a while as we're preparing for November at my brands. Hope you guys been well!Wanted to pop in here to tell you some updates:Since doe started building an audience on Tiktok almost 2 years ago, I've talked to countless founders…

#20・

5 Content Paths to Grow Your Brand Tiktok

Happy Tuesday peeps! In another blink of the eye it’s going to be Halloween and right afterward it’s going to be an absolute madness. Paid acquisition is expensive now, and it’s going to get even worse in the next few months. I want to share some content path…

 
#19・

Here’s How to Expand Your Product Catalog

We're about to release our largest launch at doe next month, something we've never done before and in a whole different vertical. Once we launched I'll write about the hurdles we had to jump through to get there, but man, it's a wild ride.A common question th…

 
#18・

Here's My Perfect Product Launch Blueprint

The only two certainties in life are death and taxes, and the only two certainties in eCommerce is sleepless nights and product launches. Same same right?Launches are dreadful, it's the most stressful period amongst a mountain of other things we have to worry…

 
#17・

You are what you tell your customers

I finally took a much needed break and went on a month long trip in Asia. As a result, I haven't been posting or writing the weekly memos, but happy to say I'm back!The topic this week is on cementing a brand narrative in your customer's head. In other words,…

 
#16・

Handling bad PR the right way

When you run a brand, it's expected that you're going to get hate. The truth is, your brand isn't for everybody and you can't please everyone. The thing is that every brand owner will react to it differently, and how you react to it will bring you certain une…

 
#15・

Learnings from 8 years of Influencer Marketing

Hey y'all! Happy Friday and hope you get some good rest this long weekend. I'm going to NYC to host my monthly DTC founder dinner and spending the 4th there. If you guys want to join my next dinner, fill out the form here

 
#14・

Hiring Guide For Your DTC Business

It's going to be a long memo today, but I promise it's going to be one of the most important ones I've written so far. Every week I spend a few hours writing these memos to help founders on their journey. If you know another founder that could learn from thes…

 
#13・

It's Okay To Raise Your Prices, Here's How to do it

It's been 3 years since I've been back to Toronto to visit my mom and I finally made it back today. This morning I went to a small cafe for breakfast when I noticed that their price has not changed at all since I've left. Honestly, I'm shocked and impressed t…

 
#12・

Personalizing Our Emails Increased Our AOV by 18%

Last week, we talked about how to find your target customers with the right strategy and market research. This week, we will talk about how you can utilize tools to convert these target customers to actual customers. Here’s what I’ve prepared for you. Tips to…

 
#11・

Here's Why Some People Just Won't Buy from You

As a brand owner making products in the consumer space, we tend to think that our product is superior and there's no reason why anyone wouldn't use us if they're already buying similar products. It's a thought that I had whenever I see my friends buy drug sto…

 
#10・

Our app accounts for 15% of our revenue

Hey, y’all! If you're reading this, I'm on a flight to Miami for the Geek Out conference and hosting my Miami Founder dinner. The Founder dinner has been a hobby of mine for the past year, giving me the opportunity to meet new friends and help everyone grow t…

#9・

The Tiktok UGC Creative Playbook

Hope you guys are ending the month on a good note. Today I want to go over the Tiktok creative playbook that I think will change the game for you if you're looking to start building on Tiktok.The number 1 thing you need to understand is that people who go on …

#8・

How we grew to 140k on Tiktok

A little over 2 years ago I made the decision to start our Tiktok account for doe. At the time, no brands took it seriously as an acquisition channel. The money on Instagram was too good, and Tiktok just looked like an app filled with pre-teens dancing to mus…

 
#7・

This Book Completely Changed How I Sell

Earlier this month I spent a few weeks in San Diego, Las Vegas, and New York to host dinners with DTC founders. During my flights between the cities, I picked up a book called Pitch Anything by Oren Klaff that totally changed the way I’m approaching how to pi…

#6・

We're increasing doe's LTV by 24% with new product launch

This afternoon I got off a call with one of the largest IP license holder in Asia for a collaboration on an upcoming new product category we're launching at doe. It's a brand defining moment for us. For a tiny brand that we've built with $500 to collaborating…

#5・

Having better 1 on 1 changed my business

For years, my biggest struggle as a leader in my company was feeling a constant disconnection with my team. I didn't know what else I could be doing. I mean, we all had recurring meetings and I meet with employees individually over specific topics, I thought …

 
#4・

Building Blocks - Issue #4

A few months ago my friends Wootak and Jeremy invited me to their show Under the Influence. A podcast they started to promote their hard seltzer brand Nectar. Their approach to Tiktok was simple - invite good story tellers, prepare question prompts that they …

 
#3・

Let’s negotiate with your supplier

When you go around the echo chamber of Twitter, 90% of the tweets you read are about all the different ways to scale your ads or find influencers for UGCs, yet people rarely talk about the lifeline of any business — cash flow.A more specific way to measure yo…

 
#2・

3 surprising reasons why your conversion rate is low

Hey guys, hope you all had a wonderful week and wrapping up your to-dos today. If you're watching the Super Bowl, let me know what team you're rooting for. I'm personally rooting for the Bengals because they're not my team and I love the underdog :PI was chat…