Building Blocks

By Jason Wong

Quick 5 minute reads every Friday in your inbox to wrap up what's going on this week in the DTC space, growth strategies, and my memo as a founder building a beauty brand.

Quick 5 minute reads every Friday in your inbox to wrap up what's going on this week in the DTC space, growth strategies, and my memo as a founder building a beauty brand.

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14

issues

#14・

Hiring Guide For Your DTC Business

It's going to be a long memo today, but I promise it's going to be one of the most important ones I've written so far. Every week I spend a few hours writing these memos to help founders on their journey. If you know another founder that could learn from thes…

 
#13・

It's Okay To Raise Your Prices, Here's How to do it

It's been 3 years since I've been back to Toronto to visit my mom and I finally made it back today. This morning I went to a small cafe for breakfast when I noticed that their price has not changed at all since I've left. Honestly, I'm shocked and impressed t…

 
#12・

Personalizing Our Emails Increased Our AOV by 18%

Last week, we talked about how to find your target customers with the right strategy and market research. This week, we will talk about how you can utilize tools to convert these target customers to actual customers. Here’s what I’ve prepared for you. Tips to…

 
#11・

Here's Why Some People Just Won't Buy from You

As a brand owner making products in the consumer space, we tend to think that our product is superior and there's no reason why anyone wouldn't use us if they're already buying similar products. It's a thought that I had whenever I see my friends buy drug sto…

 
#10・

Our app accounts for 15% of our revenue

Hey, y’all! If you're reading this, I'm on a flight to Miami for the Geek Out conference and hosting my Miami Founder dinner. The Founder dinner has been a hobby of mine for the past year, giving me the opportunity to meet new friends and help everyone grow t…

#9・

The Tiktok UGC Creative Playbook

Hope you guys are ending the month on a good note. Today I want to go over the Tiktok creative playbook that I think will change the game for you if you're looking to start building on Tiktok.The number 1 thing you need to understand is that people who go on …

#8・

How we grew to 140k on Tiktok

A little over 2 years ago I made the decision to start our Tiktok account for doe. At the time, no brands took it seriously as an acquisition channel. The money on Instagram was too good, and Tiktok just looked like an app filled with pre-teens dancing to mus…

 
#7・

This Book Completely Changed How I Sell

Earlier this month I spent a few weeks in San Diego, Las Vegas, and New York to host dinners with DTC founders. During my flights between the cities, I picked up a book called Pitch Anything by Oren Klaff that totally changed the way I’m approaching how to pi…