Building Blocks

By Jason Wong

Quick 5 minute reads every Friday in your inbox to wrap up what's going on this week in the DTC space, growth strategies, and my memo as a founder building a beauty brand.

Previous issues

How to win on Tiktok Organic

#21 Nov 8, 2022

5 Content Paths to Grow Your Brand Tiktok

#20 Sep 20, 2022

Here’s How to Expand Your Product Catalog

#19 Sep 13, 2022

#18

Sep 8, 2022

Here's My Perfect Product Launch Blueprint – We're getting close to Q4 this year, hope everyone is feeling prepared for the madness that'll come.
#17

Aug 23, 2022

You are what you tell your customers
#16

Jul 15, 2022

Handling bad PR the right way – If you have a friend who would benefit from this memo, please take a second to send this to them. The
#15

Jul 4, 2022

Learnings from 8 years of Influencer Marketing – Mind supporting me to continue writing these memos by sharing this with a friend? Get my learnings as
#14

Jun 17, 2022

Hiring Guide For Your DTC Business – I say this quite often -- hiring too late was one of the biggest regret in my career. I thought I cou
#13

Jun 10, 2022

It's Okay To Raise Your Prices, Here's How to do it – If you got this email from a friend, I would greatly appreciate a follow on the weekly email memo. Ev
#12

Jun 3, 2022

Personalizing Our Emails Increased Our AOV by 18%
#11

May 27, 2022

Here's Why Some People Just Won't Buy from You – This week has been a heavy week for all of us. I moved to the United States from Hong Kong almost 17
#10

May 13, 2022

Our app accounts for 15% of our revenue – I think you'll love this week's memo on why I'm married to the doe app.I just have one ask: if you kn
#9

Apr 30, 2022

The Tiktok UGC Creative Playbook – The neat thing about Tiktok is that once you understand the framework of what works, it gets incredib
#8

Apr 10, 2022

How we grew to 140k on Tiktok – If you're trying to crack into Tiktok or had trouble moving the needle, today's memo is for you. Know
#7

Apr 6, 2022

This Book Completely Changed How I Sell – I was supposed to send this out on Friday as usual but was caught up between traveling... So I made i
#6

Mar 25, 2022

We're increasing doe's LTV by 24% with new product launch – A short memo this week that I'm writing in the middle of a marketing conference in San Diego :D
#5

Mar 22, 2022

Having better 1 on 1 changed my business – This is a memo that I wish I had gotten myself early on in my business, hopefully it'll be helpful to
#4

Mar 11, 2022

Building Blocks - Issue #4 – BB #4: Going viral on Tiktok for this tip
#3

Feb 18, 2022

Let’s negotiate with your supplier – Hope you guys had a good Valentine’s day and gearing up to relax over the long weekend. This past Wed
#2

Feb 11, 2022

3 surprising reasons why your conversion rate is low – I've been consulting dozens of companies who seemingly all have the same problem. Their conversion ra

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