Last week, we talked about how to find your target customers with the right strategy and market research. This week, we will talk about how you can utilize tools to convert these target customers to actual customers.
Here’s what I’ve prepared for you. Tips to increase your overall email conversion rate with this personalization strategy (featuring doe lashes) 🥳
Sorry to break it to you, but personalization is not ONLY about addressing your customer by their first names.
Even though this may be a hard pill to swallow, I will share some helpful tips and ideas for you to grow your email list and develop a stronger understanding of your customer base.
Personalization can happen when you’re interacting with your customers with email, text messages, ads, and blogs based on your understanding of customer insights, such as their needs or pain points. In recent times, brands have been able to do this by collecting zero party data - this is data that a customer intentionally and proactively shares with a brand.
Like many other online beauty brands, we were faced with a problem — the long lead time from a customer discovering the products to purchasing the lashes. Since our customers can’t touch, feel, or see doe lashes in real-time, it could sometimes be difficult to feel confident in the lashes and make the purchase. (I mean, it makes sense, right?)
Email marketing has been the core of our success. We used Klaviyo to help us send, engage, and nurture all of our customers. But we’re always looking for growth; we’re looking to grow our subscriber list with the main goal of sending more personalized emails with the right content.
That’s where Octane AI shines and how they helped doe lashes collect 3 times more emails through the quiz compared to our standard pop-up