Phew, I’ve been talking A LOT, but for the final (almost) part, let’s uncover some best practices in creating UGC on TikTok that increase your conversion rates.
Avoid long scenes
The best length that will most likely get you the most performance is 21 to 35 seconds. Also, the first 3 seconds are basically all you have to attract your viewers! So, remember to make that 3 second memorable.
Take advantage of TikTok’s built-in features
Duets, Text-to-Speech, Stitch, Comments, Replies, and more to help increase the viewership of your content. Of course, you gotta make sure you’re using the right feature for your product.
Selective Music & Sound
Apparently, TikTok favors trending songs and sounds in your video. Remember the songs you’ve been hearing in almost every TikTok videos? Yep, people are using it so it gets to your FYP.
I am talking about TikTok’s format size, I don’t know what you are smiling about. The size of your TikTok video has to be 9:16 (1080x1920px), so it will fit and look “normal.” On the other hand, for Facebook and Instagram ads, the ideal size is 4:5 (1080x1350px).
Even though TikTok is a sound-based platform, you have got to assume our viewer is watching your video with the sound OFF. Add appropriate words and texts in your videos to make sure it gets into your viewers’ mind. Also, visuals make people remember your product, the more you show, the higher the chance they will remember.
💡Tip: Where to put your text? In the middle where you can see them clear and clean.
Keep your message consistent
If your TikTok video mentioned 50% off, then make sure your landing page says 50% off. The last thing you want is your potential customer drop off because of message inconsistencies.